117/264 ● Video. We also have invested in expanding our content offerings to include video. Embedding video clips into activitybased playlists helps provide a visual layer to our content offerings, allowing artists to promote their music further through graphics or photos on social media platforms while the song is playing. Integrating video into our most popular playlists, such as RapCaviar, Rock This, and Viva Latino, enables us to convert our listeners into viewers of content. Video content includes interviews, freestyles, behindthescenes footage, and fulllength music videos. In addition to our onplatform services, we are helping our Users see and experience their favorite artists inperson. Our concerts feature provides Users with lists and notifications of who’s playing live and nearby. For artists, we provide an additional means to target fans and potential fans. We have at various times partnered with Ticketmaster, AXS, and Eventbrite to give fans access to concert tickets. Variety of Premium Plans and Pricing Our Premium Service provides Premium Subscribers with unlimited online and offline highquality streaming access to our catalog. The Premium Service offers a commercialfree music experience. We also offer 110
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