7/264 MARKET AND INDUSTRY DATA Information included in this prospectus relating to our industry, industry size, share of industry sales, industry position, industry capacities, industry demand, growth rates, penetration rates, and other industry data consists of estimates based on reports compiled by professional third­party organizations and analysts, data from external sources, our knowledge of our sales and the industry in which we operate, and our own calculations based on such information. While we have compiled, extracted, and reproduced industry data from external sources, including third­party, industry, or general publications, we have not independently verified the data. Similarly, while we believe our management estimates to be reasonable, they have not been verified by any independent sources. Forecasts and other forward­looking information with respect to industry and ranking are subject to the same qualifications and additional uncertainties regarding the other forward­looking statements in this prospectus. See “Note Regarding Forward­Looking Statements.” Among others, we refer to estimates compiled by the following industry sources: • Nielsen Corporation (“Nielsen”), a global marketing research firm that measures media audiences; • The Recording Industry Association of America (“RIAA”), an organization that conducts consumer, industry, and technical research; • Equation Research, an independent panel brokerage that conducts brand tracking; • Magna Global, a resource that publishes market insights and forecasts; • Ovum, a global business intelligence firm that produces research for digital service providers; • comScore, Inc. (“comScore”), an agency that measures audiences, advertising, and consumer behavior; • BIA/Kelsey, an advisory firm focused on local advertising and marketing; • International Telecom Union, a specialized agency for information and communication technologies; and • MIDiA Research (“MIDiA”), a research service that provides comprehensive market insights and analysis. v